What Izzz - Glossary

Welcome to our glossary! At Vizzzible, we specialize in crafting high-performing websites and implementing SEO strategies that reach millions of users daily. Our glossary offers concise definitions of key ideas, concepts, guidelines, and best practices essential for comprehending the intricacies of website development and understanding how search engine optimization works.

Page speed

Page speed refers to the time it takes for a web page to load completely. It’s a critical factor in user experience and SEO, as faster-loading pages tend to have lower bounce rates and higher user engagement.

Google and other search engines consider page speed as a ranking factor, emphasizing the importance of optimizing websites for quicker loading times.

Factors influencing page speed include server performance, file sizes, code structure, image optimization, and caching techniques.

Optimizing these elements helps improve overall site performance and user satisfaction.


A sitemap is a file that lists all the pages, posts, and other content on a website, designed to help search engines crawl and index the site more efficiently.

It acts as a roadmap, providing information about the organization and structure of the website’s content.

Sitemaps can be submitted to search engines, such as Google, to assist their crawlers in discovering and understanding the website’s hierarchy, making it easier for them to index all the relevant pages. This improves the site’s visibility and ensures that search engines are aware of all available content.

Canonical URL

A canonical URL refers to the preferred version of a webpage among duplicate or very similar pages. It’s a tag used in HTML to indicate to search engines the primary version of the content when multiple versions of the same page exist.

Canonical tags are employed to prevent duplicate content issues that might arise due to similar or identical content accessible through different URLs. By specifying the canonical URL, webmasters guide search engines to index and prioritize the indicated page for ranking purposes.

Anchor text

Anchor text is the visible and clickable text in a hyperlink. It provides users and search engines with context about the content of the linked page. Effective anchor text is descriptive and relevant to the linked page’s topic, aiding both user experience and SEO.

Search engines use anchor text to understand the content of the linked page and determine its relevance to the keywords used in the anchor text.

Diverse and natural anchor text usage contributes positively to a website’s SEO by signaling the content’s context to search engines.


An algorithm, in the context of SEO and search engines, refers to the complex set of rules or formulas used by search engines to determine the relevance, authority, and ranking of web pages in response to a user’s query.

Search engine algorithms analyze numerous factors like keywords, content quality, backlinks, user experience, and more to deliver the most relevant and useful results to users. Algorithms are continuously updated and refined by search engines to improve the quality of search results and combat manipulation or spam tactics.


Indexing refers to the process where search engines collect and store information from web pages to make it available for retrieval in search results.

When a search engine crawls a webpage, it analyzes its content, keywords, images, and other elements to understand its relevance to user queries. If deemed relevant, the page is added to the search engine’s index, essentially becoming a part of the database accessible when users search for related topics or keywords.

Efficient indexing ensures that relevant pages are available for search queries.


Crawling is the process where search engine bots, often called crawlers or spiders, systematically browse the internet to discover and collect information from web pages. Search engines use these automated bots to navigate through links, read content, and index web pages.

During crawling, these bots visit websites, follow links, and analyze content to understand its relevance, structure, and other elements. This process enables search engines to index and rank web pages, making them available for users’ search queries.

Meta tags

HTML tags providing metadata about a webpage. Important ones include meta title, description, and keywords.


Keywords are specific words or phrases that users type into search engines when looking for information.

In SEO, they’re vital as they reflect user intent and help determine a website’s relevance to search queries. Keyword research involves identifying relevant and high-traffic terms related to a website’s content or niche.

Properly integrating these keywords into website content, meta tags, and other elements helps improve search engine rankings and enhances the likelihood of a website appearing in search results for those specific queries.

SEO Search Engine Optimisation

Search Engine Optimisation or “SEO” is a strategy to enhance a website’s visibility and ranking on search engine results pages (SERPs).

It involves optimizing website content, improving site structure, and employing tactics like keyword research, link building, and meta tags. The goal is to attract organic (non-paid) traffic by aligning with search engine algorithms, making the site more relevant and authoritative within its niche.

SEO aims to increase a site’s chances of appearing higher in search results, ultimately driving more quality traffic and improving the overall user experience.

Search Operators

Search operators are special commands or symbols used in search engines to refine and narrow down search queries, allowing users to perform more targeted searches. They enable users to specify certain parameters, restrictions, or preferences within their search.

Common search operators include:

  1. Quotation Marks (“”): Searches for an exact phrase rather than individual words.
  2. Minus Sign (-) or Exclusion Operator: Excludes specific terms from search results.
  3. Site Operator (site:): Limits search results to a specific website or domain.
  4. File Type Operator (filetype:): Filters results to show specific file types (e.g., PDF, DOCX).
  5. Wildcard Operator (*): Represents unknown words or characters in a search query.
  6. Boolean Operators (AND, OR, NOT): Used to combine or exclude keywords in search queries for more precise results.

Search operators help users conduct more advanced and targeted searches, refining results to find specific information more effectively.

Schema Markup

Schema markup is a structured data vocabulary added to a website’s HTML to help search engines understand and display content more effectively in search results. It provides context to search engines about the information on a webpage, allowing for richer and more informative snippets in search results, known as rich snippets or rich results.

Schema markup can enhance how search engines present information by specifying details like reviews, ratings, product information, events, FAQs, and more. It helps improve visibility and click-through rates by making search listings more engaging and informative for users.

Featured Snippet

A featured snippet is a concise summary of an answer to a user’s query displayed at the top of Google’s search results. It’s extracted from a web page and aims to provide a direct answer to the user’s question without them needing to click through to a specific website.

These snippets often appear in a box, sometimes with additional information like lists, tables, or images, enhancing user experience and increasing visibility for the featured content.


Redirects are instructions that send users and search engines from one URL to another. They are crucial when a web page’s URL changes or a website undergoes structural modifications. Common types include:

  1. 301 Redirect: Permanently moves a web page to a new URL, transferring link equity and ranking power to the new location.
  2. 302 Redirect: Temporarily sends users and search engines to a different URL without transferring link equity. It’s used for temporary changes.
  3. Meta Refresh: Automatically redirects users after a specified time, often used for immediate redirects but less favorable for SEO.

Redirects ensure users land on the correct page, maintain SEO value, and prevent broken links, improving overall user experience and maintaining search engine rankings during website transitions.

Google My Business – GMB

Google My Business (GMB) is a free tool provided by Google, allowing businesses to manage their online presence across various Google services, including Search and Maps.

It enables businesses to create and update their profile, providing essential information such as address, phone number, hours of operation, and website. GMB helps businesses connect with customers by allowing them to post updates, respond to reviews, add photos, and gather insights about their online visibility and audience engagement.

Name, address and phone number – NAP

NAP stands for Name, Address, and Phone Number. In local SEO, it refers to critical business information listed consistently across various online platforms and directories.

Maintaining accurate and uniform NAP details across websites, directories, social profiles, and Google My Business listings is crucial for local businesses.

Consistency helps search engines associate the information with the business, improving local search rankings and enhancing trust and reliability for potential customers.

Local SEO

Local SEO focuses on optimizing a website to improve its visibility in local search results. It’s crucial for businesses targeting local customers or specific geographic areas. Strategies include optimizing Google

My Business profiles, creating location-based content, acquiring local citations (mentions of the business online), encouraging customer reviews, and ensuring consistency in NAP (Name, Address, Phone Number) listings across various directories.

Local SEO aims to enhance a business’s online presence for local searches, driving foot traffic to physical stores or increasing local service inquiries.

Off-Page SEO

Off-page SEO involves strategies and actions taken outside of your website to improve its search engine rankings and visibility. This includes activities like link building, social media marketing, influencer outreach, and other promotional methods that don’t directly involve changes to the website itself.

Off-page SEO focuses on building authority, trust, and relevance for a website by obtaining backlinks from reputable sources and increasing its visibility across the web through various reputable channels

On-Page SEO

On-page SEO refers to the optimization strategies implemented directly on a website to enhance its search engine visibility and rankings. It involves optimizing individual web pages’ content, HTML source code, and structure to align with search engine algorithms and user intent.

On-page SEO includes actions like keyword optimization, meta tags creation, quality content development, internal linking, improving page load speed, and ensuring mobile-friendliness.

The goal is to make the website more relevant, user-friendly, and easily understandable for both search engines and users.

Technical SEO

Technical SEO involves optimizing the technical aspects of a website to improve its search engine visibility and usability. It focuses on factors that affect search engine crawling, indexing, and website rendering.

This includes optimizing website speed, improving mobile-friendliness, fixing crawl errors, implementing structured data/schema markup, optimizing site architecture and navigation, ensuring proper use of canonical tags, optimizing robots.txt and XML sitemaps, addressing duplicate content issues, and enhancing website security with HTTPS.

Technical SEO aims to make websites more accessible, understandable, and efficient for search engine crawlers, ultimately improving their rankings in search results.

Browser Caching

Browser caching stores website resources locally, speeding up subsequent visits by retrieving files from the cache instead of re-downloading from the server. It’s controlled via HTTP headers, specifying resource caching duration.

This optimization tactic boosts site speed, reduces server requests, and enhances user experience, impacting SEO positively

Digital PR

Digital PR involves leveraging online channels to manage a brand’s reputation, increase its online presence, and foster relationships with relevant online entities. It includes strategies like content creation, influencer partnerships, social media engagement, and link-building to enhance brand visibility and credibility.

Digital PR aims to secure high-quality backlinks, mentions, and media coverage to improve search engine rankings and drive targeted traffic to a website or brand.

Search Engine Result Page – SERP

The Search Engine Results Page (SERP) is the page displayed by search engines in response to a user’s query. It typically includes a list of organic search results, paid advertisements (if applicable), featured snippets, knowledge panels, images, videos, news, and other elements relevant to the search query.

SERPs aim to provide users with the most relevant and useful information based on their search intent, and they play a crucial role in determining a website’s visibility and traffic.


Backlinks are incoming links from one webpage to another. They are crucial in SEO as they signal to search engines that other websites consider your content valuable enough to link to.

High-quality backlinks from reputable and relevant websites can significantly impact a site’s authority and search engine ranking.

They act as a vote of confidence, indicating trust and credibility to search engines. However, the quality, relevance, and quantity of backlinks all play roles in determining their impact on a website’s SEO performance.

Search Intent

Search intent refers to the purpose or motivation behind a user’s online search query. It signifies what a person is looking for when they type a specific phrase or keyword into a search engine.

Search intent categories commonly include:

  • informational (seeking information)
  • navigational (looking for a specific website)
  • transactional (intent to make a purchase), and
  • commercial investigation (researching products/services before buying)

Understanding and aligning content with search intent is crucial for effective SEO, ensuring that the content meets users’ needs and enhances user experience.

Search Quality Rater Guidelines

Search Quality Rater Guidelines offer criteria for human evaluators to assess search result quality. Raters gauge expertise, experience, authenticity and trustworthiness (E-E-A-T), and of course usefulness of results based on specific queries.

Their feedback aids search engines in refining algorithms to enhance search result accuracy and user satisfaction. While not directly impacting rankings, these guidelines inform algorithm development for better search quality.

Google Search Console

Google Search Console is a free Google tool offering insights into a website’s performance in search results. It provides data on search traffic, indexing status, and issues impacting visibility. Users can monitor clicks, impressions, submit sitemaps, and address errors for better site management and optimization.

Meta Description length

The optimal meta description length is around 150-160 characters. Search engines may display up to 150-320 characters, but sticking within the 150-160 range ensures the description won’t get truncated in search results, maximizing visibility and clarity for users.

Keep it concise, relevant, and engaging to encourage clicks and improve search engine performance.

SEO Title length

An optimal SEO title length ranges between 50 to 60 characters. Keeping titles within this limit ensures they display effectively in search engine results without getting truncated.

Crafting concise titles that accurately summarize the page content while incorporating relevant keywords is crucial for maximizing visibility and attracting clicks in search listings.

Striking a balance between relevance and length ensures that titles effectively convey information to users and search engines.

Meta Description

A meta description is an HTML attribute providing a brief summary of a webpage’s content. It appears below the title tag in search engine results, giving users a preview of what the page offers. Well-crafted meta descriptions can influence click-through rates and help search engines understand the content’s context for better ranking.

SEO Title

An SEO title, also known as a title tag, is an HTML element that specifies the title of a webpage. It’s displayed in search engine results as the clickable headline for a search listing. SEO titles should be concise, accurately describing the page’s content using relevant keywords. They play a crucial role in SEO by influencing click-through rates and helping search engines understand the page’s topic and relevance to users’ queries.

Topic Cluster

A topic cluster is a strategic content model that organizes website content around a central pillar topic, accompanied by related subtopics. The pillar page covers a broad subject comprehensively, while subtopics delve into specific aspects or related areas in more detail. Interlinking between the pillar page and its associated subtopics helps search engines understand content relationships, enhancing the site’s authority on the overarching subject.

Topic clusters strengthen SEO by consolidating authority, improving user experience through cohesive content, and increasing the likelihood of ranking for multiple related keywords.

Robots.txt file

The robots.txt file is a text file placed on a website’s server to instruct web crawlers (like search engine bots) on how to crawl and index its pages. It contains directives that specify which areas or files of a website should or should not be accessed by crawlers.

It’s not a tool for blocking access, but rather a set of instructions. It’s commonly used to prevent indexing of sensitive or duplicate content, or to guide crawlers away from non-essential parts of a site, such as admin areas or certain files.

Properly configuring the robots.txt file can help optimize a website’s crawl efficiency and prevent search engines from indexing irrelevant or sensitive content.

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